Step 1: Promote Key Messages



Key messages can be easily shared on social media platforms during health events, awareness days and integrate them into existing diabetes and health programs.

Diabetes is a major cause of vision loss and blindness for Aboriginal and Torres Strait Islander people. Up to 98% of vision loss and blindness from diabetes is preventable with early detection and follow-up treatment.

Key messages include

  • Everyone with diabetes is at risk of going blind.
  • Aboriginal and Torres Strait Islander people with diabetes require a YEARLY eye check to reduce their risk of vision loss and blindness
  • Diabetes can cause damage at the back of your eye without you knowing. Don’t wait for symptoms.
  • Good diabetes management including controlling blood sugars, blood pressure and cholesterol levels, is important for preventing vision loss and blindness.
  • Following treatment as directed by an eye specialist can prevent further vision loss

Health awareness days

  • World Sight Day is an annual day of awareness held on the second Thursday of October each year, to focus global attention on blindness and vision impairment.
  • National Diabetes Week always includes the week around 14 July.
  • World Diabetes Day is an international event to raise awareness about diabetes, celebrated every year on 14 November.
  • JulEYE is The RANZCO Eye Foundation’s national eye health awareness month that takes place during July each year.
2017 get involved- key-messages
Some sample messages that you can post leading up to, during health awareness events and activities and beyond

Social media messages

Suggested social media hash tags: #checktodayseetomorrow #CTST #urbaneyes #seetomorrow #diabeteseyecare #diabetes

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