Eye Health Promotion transition (FNEHA)

Minum Barreng is transitioning its national eye health promotion campaigns, Check Today, See Tomorrow (CTST) and Eyecare Now, Eyecare Always (ENEA), to the First Nations Eye Health Alliance (FNEHA).

This transition is being undertaken as a staged and supported process, working in partnership, with stewardship and leadership of these resources transitioning to FNEHA by 30 June 2026.

FNEHA has established its role as the national, First Nations-led peak body for eye health since incorporation in 2023, and Minum Barreng is now stepping back from health promotion program leadership to support long-term, community-controlled stewardship. FNEHA has agreed to lead the two campaigns from 2026, and Minum Barreng and FNEHA are currently working in partnership to effect the transition.

This is a deliberate shift to self-determination, through partnership and transition of these activities, which reflects the continued strengthening of First Nations leadership in eye health.

The transition process has included:

  • regular meetings to guide transition planning of campaigns
  • shared oversight of timelines, priorities and key milestones through to June 2026
  • communication and engagement with sector partners and stakeholders
  • transfer of campaign strategy, resources, knowledge and supporting materials
  • support for future hosting, distribution and access to resources

This process involves not only the transfer of materials, but also the exchange of knowledge, relationships and experience built over time, supporting FNEHA to determine and lead the future direction of these campaigns.

Campaign overview
  1. Check Today, See Tomorrow (CTST) was initially developed in 2014-2015 and launched in 2015 to support awareness of diabetes eye care and promote yearly eye checks as part of ongoing diabetes management.
  2. Eyecare Now, Eyecare Always (ENEA) was initially developed in 2021-2022 and launched in 2022 as a broader eye health promotion campaign, supporting regular eye checks and early detection of the main eye conditions impacting on vision and eye health, particularly through the 715 Health Check.

Both campaigns were developed in response to identified gaps in culturally appropriate eye health promotion resources and align with national frameworks such as the Roadmap to Close the Gap for Vision (2012) and Strong Eyes, Strong Communities (2019).

They include a wide range of resources, posters, brochures, flipcharts and digital content, and are used across clinics, community programs, schools and community outreach activities.

CTST and ENEA have been shaped by:

  • Aboriginal and Torres Strait Islander leadership and lived experience
  • community consultation and ongoing feedback
  • partnerships with Aboriginal Community Controlled Health Organisations and sector stakeholders
  • creative approaches including music, storytelling, art and community champions

An Aboriginal and Torres Strait Islander-led creative agency, Gilimbaa, was engaged to support the development of both campaigns, ensuring the visual identity and messaging were culturally strong, engaging and grounded in community.

Resources have been designed to be adaptable, supporting local ownership through co-branding, language and community-specific versions.

CTST and ENEA have achieved strong national reach, to date:

  • approximately 4,000 resources distributed annually across Australia
  • widely used by ACCHOs, primary health care services, schools and community programs
  • strong demand across urban, regional and remote settings
  • over 80,000 views/plays of multimedia content
  • more than 30 local adaptations, supporting community-led use

The transition of these eye health promotion campaigns to FNEHA includes:

  • Campaign strategy and intent
  • Health promotion resources and creative assets
  • Design files and intellectual property, with appropriate acknowledgements

All materials are being provided as part of a structured handover, with future decisions sitting with FNEHA.

FNEHA will lead the ongoing delivery and future direction of CTST and ENEA from July 2026. This transition ensures that these campaigns will continue to be available to support communities and the health workforce, while strengthening First Nations leadership at a national level.

Further information
For enquiries, please contact:
FNEHA: heyyoumob@fneha.com.au
Minum Barreng: Indigenous-EyeHealth@unimelb.edu.au

Visit FNEHA website:
www.fneha.com.au