Eye Health Promotion Campaigns Transition to FNEHA

Minum Barreng is pleased to announce a significant milestone in the transition of its national eye health promotion campaigns, Check Today, See Tomorrow (CTST) and Eyecare Now, Eyecare Always (ENEA), to the First Nations Eye Health Alliance (FNEHA).

As part of a staged and supported transition process, campaign resources are now available through the FNEHA website, marking an important step in the ongoing transfer of stewardship and leadership to community control.

Since 2025, Minum Barreng and FNEHA have worked closely together to support the transition of these campaigns through partnership, planning and knowledge sharing. The transition reflects a commitment to self-determination and strengthening First Nations leadership in eye health promotion.

“The First Nations Eye Health Alliance is proud to work with Minum Barreng to support the transition of these important health promotion resources to community control. Health promotion and prevention play a critical role in reducing avoidable vision loss among Aboriginal and Torres Strait Islander peoples, and ensuring communities have access to culturally relevant, evidence-based information is essential to improving eye health outcomes.

As the national peak body for Aboriginal and Torres Strait Islander eye health, FNEHA is committed to strengthening access to high-quality resources, identifying gaps, and developing new tools that empower communities to make informed decisions about their eye health. This transition represents an important step in ensuring these resources remain accessible, community-led and responsive to the needs of Mob.”

First Nations Eye Health Alliance CEO, Lose Fonua

Check Today, See Tomorrow (2015) and Eyecare Now, Eyecare Always (2022) were developed by Minum Barreng in response to identified gaps in culturally appropriate eye health promotion resources and to support national efforts improving vision and eye health outcomes for Aboriginal and Torres Strait Islander peoples.

Together, the campaigns promote regular eye checks, early detection of eye conditions and diabetes-related eye care through a range of resources including posters, brochures, flipcharts, digital content, videos, promotional items, campaign T-shirts and multimedia resources used across clinics, community programs, schools and outreach activities throughout Australia.

Both campaigns were shaped through Aboriginal and Torres Strait Islander leadership, lived experience, community consultation and ongoing partnerships with communities, Aboriginal Community Controlled Health Organisations (ACCHOs), health services and eye health stakeholders. The development process recognised the importance of creative and community-led approaches to health promotion, with storytelling, artwork, music, film and community voices helping to inform campaign messaging and resource development.

_{Community voices were at the heart of Check Today, See Tomorrow. These images capture the campaign's development, from community workshops in Looma, Grampians and Deception Bay, to a national health promotion workshop and the official launch at Parliament House, Ngunnawal (Canberra)}

Campaign branding and artwork were developed in partnership with Gilimbaa, while multimedia resources featured Aboriginal and Torres Strait Islander eye health champions, community leaders and health professionals sharing their stories and experiences. CTST  was informed through community partnerships including Looma (WA), Grampians (VIC) and Deception Bay (QLD), while ENEA was guided by an Aboriginal and Torres Strait Islander Project Advisory Group and a broader Aboriginal and Torres Strait Islander Reference Group.

_{Behind the scenes during the development of Eyecare Now, Eyecare Always: Aboriginal and Torres Strait Islander eye health heroes, community leaders and health professionals sharing the value of good eyesight through filming on Country, national Reference Group online creative workshops and the campaign launch at Big Esso in Naarm (Melbourne).}

Over the past decade, Check Today, See Tomorrow and Eyecare Now, Eyecare Always have become widely used eye health promotion campaigns across Australia, supporting communities through culturally relevant resources, multimedia content, campaign merchandise and local adaptations used in clinics, schools, outreach activities and community events.

_{Campaign resources, artwork and branding have supported community-led eye health promotion across Australia through locally adapted resources, clinics, outreach activities, schools and major events such as the Deadly Cup Rugby League Carnival (Northern Territory) and the VASCAL Football and Netball Carnival (Victoria).}

Through the Australian Government National Mailing and Marketing (NMM) service, resources have been distributed free of charge to Aboriginal Community Controlled Health Organisations, hospitals, primary health care services, schools, government agencies, community organisations and outreach programs across every state and territory.

• More than 30,000 CTST and ENEA resources distributed nationally
• Almost 100,000 multimedia views
• 30+ local adaptations and co-branded resources
• Resources used across urban, regional and remote communities
• Thousands of campaign T-shirts and promotional items supporting community engagement
• Continued strong demand, with more than 4,000 resources distributed through NMM during 2025-26 alone

The transition to FNEHA has included:

• Joint planning and regular meetings to guide transition activities
• Transfer of campaign resources, creative assets and supporting materials
• Communication and engagement with sector partners and stakeholders
• Planning for future resource promotion, access and distribution

A key milestone has now been achieved, with CTST and ENEA resources now available to download through the FNEHA website.

Explore Resources on the FNEHA Website

During the transition period, campaign information will continue to be available through both the FNEHA and Minum Barreng websites while arrangements for resource ordering, distribution and merchandise continue to be finalised with FNEHA and National Mailing and Marketing.

From July 2026, FNEHA will lead the ongoing stewardship, promotion and future direction of CTST and ENEA, ensuring communities continue to have access to culturally relevant, community-informed eye health promotion resources under First Nations leadership.

As stewardship transitions to FNEHA, Minum Barreng thanks the many communities, community members, organisations, champions, artists, advisors, health workers, health professionals, suppliers and partners who have contributed to these campaigns over the past decade. Their collective knowledge, creativity and leadership have shaped the campaigns' success and laid the foundation for their future under First Nations leadership.