Health promotion activities play a very important role in stopping transmission of trachoma by promoting “Clean Faces, Strong Eyes”. Initially supported entirely by private donations and philanthropy, the Indigenous Eye Health group at the University of Melbourne worked closely with community groups to develop a suite of health promotion materials. This work is now also receiving Commonwealth support. The materials include posters, flip charts, and radio and tv ads. Milpa the trachoma goanna mascot features in the materials and is involved in the community activities such as the development of music videos, roadshows and football clinics.
