Share a journey of connections and creativity in a series of online creative workshops to develop the ‘look, feel and messaging’ of eye health promotion resources for Aboriginal and Torres Strait Islander Peoples.
IEHU and the Project Steering Group are reached out to connect 12- 15 Aboriginal and Torres Strait Islander Peoples with an interest in, knowledge of, or lived experience in eye health (e.g. cataract) to inform key messages, themes, branding through a fun and creative journey.
The workshop participants or ‘Aboriginal and Torres Strait Islander Reference group included: Aboriginal Health Leaders and Workers, Eye Health Coordinators/Supporters, Aboriginal Health Promotion Officers, Community Members, and Aboriginal and Torres Strait Islander Peoples with diverse knowledges and skills.
Outline of workshops:
A series of online creative workshops via Zoom between April – May 2022
The creative workshops created space for:
- Connections: Meet and have a yarn with other Aboriginal and Torres Islander Peoples passionate about health promotion, eye health and wellbeing
- Voice: Share interest in, knowledge of, or lived experience in eye health (e.g. cataract) to inform key messages, themes, branding through a fun and creative journey
- Creativity: Gain insights into video storyboarding and scripting (print and digital resource materials)
- An impact: Have input into developing the ‘look, feel and messaging’ of culturally appropriate health promotion resources will reach Aboriginal and Torres Strait Islander communities and primary health care providers/health professionals
26 April 2022: Connections and Yarns: Overview of the purpose and creative workshops.
Overview of key messages on main eye conditions including refractive error and cataract Examples of existing IEHU health promotion resources.
3 May 2022: Yarns: Key messages, themes, slogans and ‘look and feel’ of the eye health promotion resources.
Brainstorming key barriers, motivations and sharing lived experiences.
17 May 2022: Yarns: Branding and imagery
Feedback on draft ‘creative concepts’ to inform the ’look and feel’ of the health promotion resources e.g. branding, logos, taglines, tone, strengths based.