The ‘Check Today, See Tomorrow’ resource kit has been developed so that its eye health messages and components can be used across a range of channels, such as social media, health events and awareness days, and integrated into existing diabetes and education programs. A few ideas are described below to help increase your capacity to raise awareness about diabetes and eye health.
We encourage creative adaptations of the ‘Check Today, See Tomorrow’ resources, messages and related illustrations to support local community needs to raise awareness on diabetes eye care. We are happy to make the 'Check Today, See Tomorrow' logo and its associated materials as accessible as possible while still maintaining its visual presentation and re-enforcing its brand recognition and messages.
- STEP 1: Promote Key Messages
Key messages can be easily shared on social media platforms during health events, awareness days and integrate them into existing diabetes and health programs.
Diabetes is a major cause of vision loss and blindness for Aboriginal and Torres Strait Islander people. Up to 98% of vision loss and blindness from diabetes is preventable with early detection and follow-up treatment.
Key messages include:
- Everyone with diabetes is at risk of going blind.
- Aboriginal and Torres Strait Islander people with diabetes require a YEARLY eye check to reduce their risk of vision loss and blindness
- Diabetes can cause damage at the back of your eye without you knowing. Don’t wait for symptoms.
- Good diabetes management including controlling blood sugars, blood pressure and cholesterol levels, is important for preventing vision loss and blindness.
- Following treatment as directed by an eye specialist can prevent further vision loss
Health awareness days:
- World Sight Day is an annual day of awareness held on the second Thursday of October each year, to focus global attention on blindness and vision impairment.
- National Diabetes Week always includes the week around 14 July.
- World Diabetes Day is an international event to raise awareness about diabetes, celebrated every year on 14 November.
- JulEYE is The RANZCO Eye Foundation’s national eye health awareness month that takes place during July each year.
Social media messages:
Remember to post messages on your clinic or community Facebook/Twitter page, website or print in your newsletter
Suggested social media hash tags: #checktodayseetomorrow #CTST #urbaneyes #seetomorrow
Below are some sample messages that you can post leading up to, during health awareness events and activities and beyond.
- Diabetes can cause blindness. Get your eyes checked YEARLY. Ask your local clinic about making an appointment today. #checktodayseetomorrow #diabetes
- November 14 is World Diabetes Day. Got diabetes? Go and get your eyes checked! #checktodayseetomorrow
- Got diabetes? A YEARLY eye check can detect problems early before your vision is affected. #CTST
- ‘Don’t Be Shame Go and Get an Eye Check’. Diabetes can cause blindness. #checktodayseetomorrow #urbaneyes
- Got diabetes? Get your eyes checked YEARLY #seetomorrow
- 'I didn’t listen, I never realised diabetes can affect your eyes' #checktodayseetomorrow
- Up to 98% blindness from diabetes is preventable and treatable #checktodayseetomorrow
Follow us on Facebook for other ideas
- STEP 2: Disseminate the 'Check Today, See Tomorrow' Resources
The ‘Check Today, See Tomorrow’ resource kit can be used to reinforce the messages above and be used in a variety of ways in your clinic, health programs, and community settings. These include:
- Diabetes Eye Care Brochure - to give to people with diabetes and their carers to provide key information on diabetes eye care and the importance of a YEARLY eye check
- Diabetes Eye Care Flipchart - a patient education tool on diabetic retinopathy that can be used one on one with a client, in a diabetes group or as a professional development tool
- Poster Series - include a reminder message about YEARLY eye checks displayed in waiting rooms, community settings and on social media platforms
We have a variety of engaging multimedia resources to share with people with diabetes including:
- diabetes eye care music videos,
- digital stories and
- mp3 audio files
Video and audio files can be downloaded and posted periodically on:
- your organisation website,
- played in your waiting room TV and on your local community radio station,
- used in a diabetes group, or
- used as a ring tone for your phone.
A number of free professional development tools are available to help and support Aboriginal Health Workers, nurses, doctors, and diabetes educators etc. when talking to Aboriginal and Torres Strait Islander people with diabetes about eye care and include:
- STEP 3: Adapt the Resources
We encourage the widespread use of and adaptations of the ‘Check Today, See Tomorrow’ resources, messages and related illustrations to raise awareness on diabetes eye care. A range of creative community adaptations of the messages and images can be developed and applied to promotional materials.
The ‘Check Today, See Tomorrow’ ‘sightline’ and ‘eye-con’ logo can be applied to T-shirts, wristbands, newsletters, posters, and other promotional resources to promote diabetes eye health.
Please refer to the ‘Check Today See Tomorrow Style Guidelines’ below for further information and suggestions.
For further support and information please contact us Indigenous-EyeHealth@unimelb.edu.au
IEH encourage the wide spread use of and adaptations of the 'Check Today, See Tomorrow' resources, messages and related illustrations to raise awareness on Indigenous diabetes eye care. We hope to make the slogan, 'eye-con', 'sightline' and 'Associated Materials' as accessible as possible while still maintaining its visual presentation and re-enforcing its brand recognition and eye messages. A range of creative community adaptations of the messages and images can be developed and applied to promotional materials.
The 'Check Today, See Tomorrow' 'sightline' and 'eye-con' logo can be applied to t-shirts, wristbands, newsletters, posters, other promotional resources to promote diabetes eye care.
To preserve the full integrity of the 'Check Today, See Tomorrow' artwork and respect to all the communities associated with the development of it, IEH will retain artistic control over its use and ask that you read and follow the information outlined below.
Download Style Guidelines for the correct use of the 'eye-con', 'sightline' and associated materials and images
Download Permission Form for permission to use the 'eye-con', sightline' and associated materials and images
Submit the 'Permission Form' to Indigenous-EyeHealth@unimelb.edu.au